What was Black Panther’s production budget?
$200 million
What was Black Panther’s global box office revenue?
$1.347 billion
What is a ‘High Concept’ film?
A Hollywood film with high budget, simple narrative, clear characters, high production value, and marketing potential.
Who distributed Black Panther?
Walt Disney Studios Motion Pictures
What does vertical integration mean in the film industry?
A company controls production, distribution, and exhibition of a film.
What does horizontal integration mean in the film industry?
A company expands into different areas of the same level of the supply chain (e.g., Disney into streaming, live-action).
Name two conglomerates in the film industry.
Walt Disney, Warner Bros. (also Paramount, Universal, Columbia, 21st Century Fox)
Give one benefit of being a media conglomerate like Disney.
Control over distribution, profits, and franchise consistency.
What is the primary goal of film distribution?
To ensure a film reaches the widest possible audience.
When was the Black Panther teaser trailer released?
During Game 4 of the 2017 NBA Finals.
Who curated the Black Panther soundtrack?
Kendrick Lamar
What was a unique marketing strategy used at New York Fashion Week?
‘Welcome to Wakanda’ fashion event with designer pieces inspired by the film.
What car company partnered with Black Panther?
Lexus
What iced tea brand partnered with Black Panther for an arts program?
Brisk
What month was Black Panther released in the U.S.?
February (Black History Month)
What is Wakanda?
A fictional African nation in the Marvel Universe known for its advanced technology and culture.
What is a cultural narrative?
An ongoing history that helps communities make sense of their identity and future.
What does Disney’s world-making strategy involve?
Creating immersive universes to support long-term franchise development.
What female character in Black Panther is a STEM role model?
Shuri
How did Synchrony Bank promote with Black Panther?
A co-branded TV commercial focusing on teamwork.
What social campaign helped kids see the movie?
A GoFundMe for Harlem Boys & Girls Club raising $45,000.
What social media record did Black Panther set?
Most tweeted about film ever by March 2018.
What did Disney reportedly spend on TV ads for Black Panther?
$37 million
Why did Disney time Black Panther’s release in February?
To coincide with Black History Month and maximize cultural relevance.
