What can negatively affect a user’s experience on a website?
Bad or unappealing website design
Negative experiences may lead users to share their feelings on social media, affecting brand reputation.
What does website usability refer to?
The ease with which users can interact with a website
This includes readability, navigation, and consistency.
What factors contribute to readability on a website?
- Use headings, short paragraphs, and columns
- Use numbered or bulleted lists
- Group related ideas logically
- Pay attention to font type, size, and color
- Avoid all-uppercase text
- Use easy-on-the-eye backgrounds
What is important for effective navigation on a website?
- Main links should be easy to locate
- Links should be short and clear
- No broken links
- Consistent formatting for links
Define consistency in website design.
Using the same basic layout, colors, fonts, or theme throughout the website
This helps create a cohesive user experience.
What should be considered in website layout?
- Design should suit the intended audience
- Adapt text and graphics to fit standard monitor sizes
- Pages should load quickly
What are key considerations for typography on a web page?
- Fonts should be easy to read
- Fonts should match the content
- Use commonly-used fonts
- Limit the number of font types
What is the role of privacy in the browsing experience?
Users want to feel safe and believe their online activity is private
However, personal information is often sold to third parties without consent.
What is spyware?
Software that monitors and tracks computer usage, sending information to third parties without consent
It is typically installed without the user’s knowledge.
Why do businesses want to gather information about users?
To sell personalized advertising based on user data collected from various sources
This includes loyalty cards, filled forms, and subscription data.
What types of information can be collected about a user?
- Programs used
- Frequency of use
- Websites visited
- Time spent on websites
- Emails sent and received
- Movies watched
- Books read
What is adware?
Software that downloads and displays pop-up ads while connected to the Internet
Many free programs are ad-sponsored, using up data and battery power.
Fill in the blank: Spyware is software that tries to _______.
[monitor and track the way you use your computer]
True or False: All free programs on the internet are genuinely free.
False
Many are ad-sponsored and may come with hidden costs.
