to struck a cord
it causes people to remember something else because it is similar to it.
to rip somebody off
to make someone pay more for something than it is worth:
rule of thumb
a general rule about something which you can be confident will be right in most cases
the gulf
an important difference between two things
to wsallow it
to not express or show something
to appear more abundant
more than enough, a lot
a point of sale
a place where something is sold to the public