Joint Ventures
This is where 2 or more businesses agree to work together on a particular project and to create a separate business
Examples of Joint Ventures
Sony and Ericsson with SonyEricsson cell phones, News Corp (which owns Fox), Disney (which owns ABC) and Comcast (which owns NBC) with video streaming site Hulu
Why do Joint Ventures?
Shared costs and risks
Benefit from others expertise
Able to exploit each other’s strengths
Risks of Joint Venture
Management and culture clash
Different external forces
Holding companies
This is where a business that owns and controls a number of separate business, but doesn’t unite them into one company (they are all legally separate)
Examples of Holding Companies
Airline Industry
Advantages of Holding Companies
Disadvantages of Holding Companies
Privatization
Examples of Privatization
State schools becoming private schools
1980’s in the UK: any business starting with the name British was a government run business; now they are all privatised.
Advantages of Privatization
Disadvantages of Privatization
Lighthouse, army, search and rescue, refuse collection, police, fire
Local businesses
• They do not have expansion as an objective and make no attempt to expand to obtain customers across the whole country.
National businesses
• They make no attempt to establish operations in other countries.
International business
• These are often called multinational businesses.
Multinational business
a business which has its HQ in one country but operates in many other countries/worldwide markets in:
• products,
• capital
• labour,
• These are unrestricted by barriers to entry
Globalization
• This is the increasing freedom of movement of goods, capital and people around the world.
Globalization Benefits
Global food production has led to malnutrition rates falling.
Better healthcare (AIDS medicine e.g.)
Less poverty
Opportunities for local employment
Business strategies to adopt to benefit from globalization:
Problems of Globalization
Transport and translation costs
Different local markets trends and consumer tastes
Cultural backlashes
In India consumers wrecked McDonald’s restaurants for violating Hindu Dietary Laws
Canadian communities are fighting to keep Walmart out which will destroy their local shopping centres
Can lead to companies having to develop slightly different strategies, cultures and products to suit diverse communities around the world. This is referred to as ‘global localisation’
Emerging Markets
BRICS
Brazil, Russia, India, China, South Africa
MIST
Mexico, Indonesia, South Korea, Turkey
International Trade
Benefits of free trade