Monopoly
A single or dominant business within a market, high barriers to entry, price makers and high economies of scale
Oligopoly
A few large companies dominate the market, in terms of sales revenue/market share as well as which there may be many small firms
Engage in non price competition like branding + advertising
Monopolistic competition
Many relatively small businesses, no dominant businesses, few barriers to entry, similar products with some differentiation
Perfect competition
A market in which many small firms produce virtually identical products at similar prices, with the ability to enter and leave the market freely, low entry
PED formula
Percentage change in quantity demanded / Percentage change in in price x100
Inferior good
Negative income elasticity, as income decrease, demand increases and vice versa
Normal goods
A product that has positive income elasticity, as income increases demand increases and vice versa
Quota sampling
Involves the population being split into specific groups with the same characteristics and then a number selected from each group
Unlimited liability
When the owners become personally responsible for the debts of the business, individuals may be forced to sell personal possessions or use personal savings to meet such debts
A private limited company
A business that is owned b y its shareholders, run by directors and where the liability of shareholders for the debts of the company is limited liability, shares only sold privately
A public limited company
A business that is owned by its shareholders, and by directors and where the liability of shareholders for the debts of the company is limited liability, shares only sold publicly, available on the stock exchange
Contribution formula
Selling price - variable cost per unit
Break Even Formula
Fixed Costs /
Contribution (Selling price - VC)
Market Orientation
Market orientation is when a business bases its marketing mix on the perception of what the market wants, using market research and customer opinions
Product orientation
When a business bases its marketing mix on the businesses strengths and capabilities, the business develops products based on what it is good at making or doing
Asset led marketing
A marketing strategy based on a firms own strengths, not solely on the customers needs, this could include production techniques and distribution, rather then solely relying on customer demand
Boston Matrix definition, include all 4
The Boston Matrix is a strategic tool used to analyze a company’s product portfolio based on market growth rate and relative market share.
Four Categories:
Stars ⭐
High market share, high growth
Need investment to grow, but generate strong returns
Cash Cows 🐄
High market share, low growth
Generate steady cash with little investment
Question Marks ❓
Low market share, high growth
Risky; need investment to become Stars or may fail
Dogs 🐕
Low market share, low growth
Usually not profitable; often divested
Gross profit
Gross profit calculates a companies revenue minus its cost of goods sold (direct costs)
Net Profit
Net profit measures the revenue minus all of the expenses
Gross profit - Expenses
Gross Profit Margin formula
Gross Profit / Sales Revenue x 100
shows how well a business controls its production costs, e.g raw materials
Hot Desking
Means that an employee has no fixed work space, often booking work desks when required, this reduces the need for office space
Net profit margin
Net Profit / Sales Revenue x 100
Show how efficiently a business controls all its expenses
Appraisal
The process whereby the performance of an employee is evaluated against targets set set, feedback is usually provided by their manager and new targets for the next cycle are set.
Labour productivity + formula
Labour productivity can be measured by diving the output by the number of workers, over a period of time
Total output per period of time / Average number of employees per period of time