Revenue (Sales or Turnover)
Selling price per unit × Number of units sold
Variable costs (Total variable costs)
Variable cost per unit × Number of units sold
Total costs
Fixed costs + Variable costs
Profit
Total revenue −Total costs OR Total contribution −Fixed costs
Market capitalisation of a business
Number of issued shares × Current share price
Expected value of a decision with two possible outcomes eg. A & B
Pay-off of A × probability of A + Pay-off of B × probability of B
Net gain
Expected value −Initial cost of decision
Market growth (%)
Change in the size of the market over a period / Original size of the market × 100
Market share (%)
Sales of one product OR brand OR business / Total sales in the market × 100
Added value
Sales revenue − costs of bought-in goods and services
Labour productivity
Output over a time period / Number of employees
Unit costs (average costs)
Total costs / Number of units of output
Capacity utilisation (%)
Actual output / Maximum possible output × 100
Return on investment (%)
Profit from the investment (£) / Cost of the investment (£) × 100
Gross Profit
Revenue − Cost of Sales
Operating profit
Gross profit − Operating Expenses
Profit for year
Operating profit + Profit from other activities − Net finance costs −Tax
Gross profit margin (%)
Gross profit / Revenue × 100
Profit from operations margin
Operating profit margin (%) = Operating profit / Revenue × 100
Profit for year margin (%)
Profit for year / Revenue × 100
Variance
Budgeted figure – actual figure
Contribution per unit
Selling price − Variable costs per unit
Total contribution
Contribution per unit × Units sold OR Total contribution = Total revenue − Total variable costs
Break-even output
Fixed costs / Contribution per unit