1
Q
Evaluator aware of consistency
A
Reliability
2
Q
Are you measuring what you think you are measuring?
A
Validity
3
Q
a. Audience learning and awareness
b. Audience attitude, belief, or value reinforcement/change
c. Audience action (showing up, donating to your campaign, assisting with your campaign)
d. Cost effectiveness
A
Evaluating Effects
4
Q
Conformity to a standard of beauty or ideal
A
Aesthetics
5
Q
Degree of rightness or wrongness of human behavior
A
Ethicality
