Impression
Pin/ad served in a pinners feed.
View
Ad frame is in 50% view for two consecutive seconds.
Engagement
When user interacts with a pin close up, save, carousel card, swipe, click, comment and video view.
Click
Pinners click on an ad and are directed to a website off of Pinterest.
Ad
A promoted pin
CTA
Call to action
“Example” buy now, buy today, shop now, shop today”