Case In point Frameworks

Question 1

Common barriers to entry

Answer 1

• capital
• intellectual property
• regulations, antitrust
• distribution channels

Question 2

Industry analysis

Answer 2

(1) industry overall:
- lifecycle
- major plYers and market share
- profitability (margins)?
- what drives sales? (Brands? Products? Size? Tech?)

(2) future of the industry
- has landscape changed?
- much m&a lately?
- what are barriers to entry?

(3) buyer and supplier dynamics
- have they been consistent?
- what is going on in their industries?

Question 3

Entering a new market

Answer 3

(1) revenues (market opportunity) … Market size, growth, competitive landscape, competitive share, pricing
(2) costs: initial investment, ongoing (fixed and variable), opportunity cost
(3) how? (Build, m&a, partner)