an in-depth investigation, description and analysis of a single individual, group, institution or event.
It usually collects qualitative data e.g. through interviews, observations, questionnaires
Sometimes quantitative data can be obtained through experiments or psychological testing.
Case studies can be conducted over a long period of time and information may be gathered from the person as well as family and friends.
Longitudinal studies 2+ weeks
Snapshot studies - 2 weeks or less
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Q
what are the strengths/positives of case studies
A
What is normal and what deviates from that and case studies helps us with that.
Case studies and contribute to our understanding of ‘normal functioning’.
Case studies provide rich, detailed insights concerning unusual and atypical forms of behaviour. –> They may be preferred to “artificial” methods such as experiments and questionnaires.
Case studies may lead to larger scale research
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Q
what are the weaknesses/negatives of case studies
A
Study is atypical - can we compare to society/ can we generalise it ? → is it the only one
Objectivity / subjectivity, if you study someone consistently over a course of years, you’re going to lose objectivity and your findings won’t be relevant.