Case study 2 Flashcards by Joe Efreme

Q

What stage of life cycle is he in

A

not stated but driving for 25 years

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Q

What is his employment

A

business owner for 20 years

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Q

what is his business

A

environmentally friendly obuilder

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Q

what is his environmental values

A

recycling and renewable energy

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Q

What is his car insurance context

A

sharp rise in premiums (40% up)

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Q

what is his insurance history

A

no claims and accidents in 10 years

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Q

what is the financial need

A

home and car insurance

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Q

what does he want about the insurer

A

to be making positive steps towards environmental change

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Q

A

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