Ch. 12 Book Notes

Question 1

Define audience analysis

Answer 1

Systematic process of getting to know your listeners relative to the topic and the speech occasion.

Question 2

Define demographisc

Answer 2

The quantifiable social categories of groups of people

Question 3

Define psychographics

Answer 3

The psychological qualities such as attitudes, values, lifestyles, behaviors, and interests or your audience.

Question 4

Define homogeny

Answer 4

Sameness

Question 5

Define brainstorming

Answer 5

amassing information, thinking creatively, and considering problems and solutions related to your topic.

Question 6

Define statistics

Answer 6

Information provided in numerical form.

Question 7

Define anecdote

Answer 7

Brief personal stories that have a point or punch line.