Ch 2 Playposit

Question 1

competitive advantage

Answer 1

When a company performs better, faster, cheaper, or uniquely than competitors.

Question 2

How do information systems create competitive advantage?

Answer 2

Improve efficiency, reduce costs, differentiate services, improve decisions.

Question 3

Why must IS investments be justified?

Answer 3

They must produce ROI (return on investment).

Question 4

Operational level focus?

Answer 4

Day-to-day tasks and automation.

Question 5

Operational IS examples?

Answer 5

Scheduling employees, processing orders, tracking inventory.

Question 6

Operational IS role?

Answer 6

Automate processes and support structured decisions.

Question 7

Tactical (middle management) focus?

Answer 7

Short-term planning and performance control.

Question 8

Tactical IS examples?

Answer 8

Opening stores, improving operations.

Question 9

Tactical IS role?

Answer 9

Reports, analysis, semi-structured decisions.

Question 10

Strategic (executive) focus?

Answer 10

Long-term direction and competitive positioning.

Question 11

Strategic IS examples?

Answer 11

Entering new markets, pricing strategy.

Question 12

Strategic IS role?

Answer 12

Forecasting, dashboards, decision support systems.

Question 13

What is automation?

Answer 13

Replacing manual work with technology.

Question 14

Benefit of automation?

Answer 14

Faster processes and fewer errors.

Question 15

Organizational learning definition?

Answer 15

Using data to identify patterns and improve operations.

Question 16

Strategic alignment definition?

Answer 16

Technology supporting business strategy.

Question 17

Purpose of Porter’s Five Forces?

Answer 17

Analyze industry competition.

Question 18

Rivalry among competitors?

Answer 18

Competition between firms in the same industry.

Question 19

Threat of new entrants?

Answer 19

Ease of new competitors entering market.

Question 20

Threat of substitutes?

Answer 20

Alternative products replacing yours.

Question 21

Bargaining power of buyers?

Answer 21

Customers’ ability to influence price.

Question 22

Bargaining power of suppliers?

Answer 22

Suppliers’ control over costs and supply.

Question 23

How do IS help with competitive forces?

Answer 23

Lower costs, improve products, strengthen customer relationships.

Question 24

Value chain definition?

Answer 24

Activities that add value to a product/service.

Question 25

Purpose of value chain analysis?

Answer 25

Identify where IS can improve efficiency and create advantage.

Question 26

Business model definition?

Answer 26

How a company creates, delivers, and captures value.

Question 27

Revenue model definition?

Answer 27

How a company makes money.

Question 28

Subscription model example?

Answer 28

Netflix or Spotify.

Question 29

Freemium model?

Answer 29

Free basic service + paid premium version.

Question 30

Advertising model?

Answer 30

Revenue from ads (social media).

Question 31

Transaction fee model?

Answer 31

Company takes a cut per transaction (eBay, Airbnb).

Question 32

Sales model?

Answer 32

Selling physical or digital products.

Question 33

Platform definition?

Answer 33

Digital environment connecting users and providers.

Question 34

Platform examples?

Answer 34

Uber, Apple App Store, Facebook.

Question 35

Network effects?

Answer 35

Platform value increases as more users join.

Question 36

Sharing economy definition?

Answer 36

Sharing services/assets via digital platforms.

Question 37

Sharing economy examples?

Answer 37

Airbnb, Uber, Lyft.

Question 38

Benefit of sharing economy?

Answer 38

Convenience and lower costs.

Question 39

Concern with sharing economy?

Answer 39

Regulation and impact on traditional industries.

Question 40

X-as-a-Service model?

Answer 40

Selling a product plus ongoing service.

Question 41

Why must companies innovate?

Answer 41

Stay competitive and improve speed, cost, quality.

Question 42

Risks of innovation?

Answer 42

Expensive, uncertain, easily copied.

Question 43

Lean startup cycle?

Answer 43

Build → Measure → Learn.

Question 44

MVP definition?

Answer 44

Minimum viable product used to test ideas.

Question 45

How do companies sustain competitive advantage?

Answer 45

Hard-to-copy tech, unique data, high switching costs.

Question 46

Disruptive innovation definition?

Answer 46

New technology that replaces existing markets.

Question 47

Disruptive innovation examples?

Answer 47

Streaming replacing DVDs, digital replacing film cameras.