what is automatic processing
Requires little to no conscious processing or effort
Unintentional, attentionally efficient
what is controlled attention
Required conscious processing and effort
Intentional, attentionally inefficient
what is the Stroop effect
its very hard to see text and not read it because reading is a deeply engrained automatic process
what is the quantitative view of processing
Automatic and controlled processes are fundamentally the same, automatic just faster
what is the qualitative view of processing
Processes are fundamentally different
When processes become automatic the way we accomplish them changes
what are action slips
absentminded mistakes made while engaged in automatic processes
examples of action slips 5)
Loss-of-activation error- Go to do something and forget what you wanted to do
description error- Carry out the action but with the wrong object
data-driven error- External events result in some unintended behavior
capture error- similar schema are activated so you engage in the incorrect version of a behavior
associative activation error- the intention to do/say something activated a related but inappropriate schema
what is the attentional blink
period of time after detection of a visual stimuli during which another cannot be detected
what is inattentional blindness
failure to notice something because attention is engaged on another task
how does evolution affect inattentional blindness
Sensory systems most attuned to change so we tend to miss things that don’t change
Use limited attention to things that could actually hurt me vs. things that are unchanging
what is change blindness
failure to notice a change in the environment
when are we better at detecting changes
when images are processed as a whole rather than parts (face- can tell something is different but not what vs. objects- once we know something changed we can detect faster)
what is the effect on intent on inattentional blindness
once you know something is going to happen you can’t miss it (diminishes)
what is the effect of intent on change blindness
nothing happens differently