Chunking
Mnemonic devices
Dual coding theory
• but sometimes it is hard to use dual coding
- i.e. jealousy, knowledge
Encoding
• It refers to getting information into the system by translating it into a neural code that your brain processes.
Sensory memory
Working memory
• Short-term memory also is referred to as it
Memory has 3 major components
Serial position effect
• It is the U-shaped pattern
- primacy effect and recency effect
• It means that recall is influenced by a word’s position in a series of items.
Maintenance rehearsal and elaborative rehearsal
• Maintenance rehearsal
• Elaborative rehearsal
- def. focusing on the meaning of information or relating it to other things we already know.
– It is more effective in transferring information into long-term memory
Schemas
Associative networks
• Def. It is a massive network of associated ideas and concepts.
Priming
* I.e. “fire engine” primes the node for “red”
Neural network
Hierarchy
words presented in a logically organized hierarchical structure are remembered better than the same words placed randomly in a similar-looking structure
Type of long-term memory
• Declarative
• Procedural
Explicit & Implicit memory
• Explicit memory
- conscious or intentional memory retrieval
• Implicit memory
Flashbulb memories
* often inaccurately recalled
Encoding specificity principle
Context-dependent memory
* i.e. upon returning to your elementary school, sights and sounds may trigger memories of teachers…
Interference theory
• Proactive interference
- past materiel interferes with recall of newer material
• Retroactive interference
– new information interferes with ability to recall older information
Why do we forget?
• Motivated forgetting
• Amnesia
Retrograde & Anterograde & Infantile amnesia
• R
- memory loss for events before amnesia
• A
- …after..
• Infantile
- memory loss for early childhood
• Alzheimer’s Disease
- severe retrograde and anterograde amnesia
Consrctive Processes and schemas
• Memory is a constructive (or reconstructive) process
- Piece together bits of information in ways that intuitively “make sense”
- Often highly inaccurate
- Schemas can distort memories, serious personal and societal consequences
- Errors were positively biased (recall grades from high school, they usually remember B as A)
-
Boundary extension
• Remembering a scene as more expansive – as being “wider-angle” – than it really was
- E.g. The size of drawing bear shrinks