ch.8

Question 1

Electronic commerce (e-commerce)

Answer 1

conducting business activities electronically (distribution, buying, selling, marketing, servicing of products and services)

Question 2

Business to business (B2B) e-commerce:

Answer 2

between organization

- connecting business partners in virtual supply chain to reduce costs

Question 3

Bus side e-commerce

Answer 3

purchase goods and services from suppliers

Question 4

sell side ecommerce

Answer 4

sell products and services to customers

Question 5

Business to consumer (B2C) ecommerce:

Answer 5

• customers deal directly with org. and avoid intermediaries
• eliminate middleman, intermediaries

-Squeezes costs + inefficiencies out of supply chain -can lead to higher profits for biz/lower prices CX

Question 6

Disintermediation

Answer 6

elimination of intermediate

Question 7

Consumer to consumer (C2C) ecommerce

Answer 7

onsumers selling directly to other consumers

○ Using 3rd party to facilitate the process (i.e ebay)

Question 8

E-GOVERNMENT

Answer 8

use of information and communications technology to: -simplify sharing information,

• speed paper based processes,
• improve relationship between citizens and gov

Question 9

ELECTRONIC RETAILING (E-TAILING)

Answer 9

direct sale of products or services through electronic store fronts.

Question 10

CYBERMALL

Answer 10

single website that offers many products and services at one internet location

Question 11

ELECTRONIC EXCHANGE

Answer 11

• electronic forum (basically for pro’s in biz)

- manufacturers, suppliers, competitors ,buy and sell goods, trade market info, run back office operations

Question 12

PRIVATE VS PUBLIC EXHCANGE

Answer 12

• Private exchg: owned/operated by single company

- Public exchg: owned/operated by industry groups

Question 13

MARKETING SEGMENTATION

Answer 13

• identifying specific markets to target them with advertising
• Divides pool of potential customers into smaller groups

Question 14

mobile impression

Answer 14

○ Cost per thousand (CPM)
○ Cost per click (CPC)
○ Cost per action ( CPA)

Question 15

Price comparison

Answer 15

enables shoppers to compare prices and products on web

Question 16

couponing

Answer 16

shoppers sign up with individual retailers, coupons sent directly to their cell phone

Question 17

coupon aggregators

Answer 17

receive promotions from many retailers

Question 18

Payment card industry (PCI) security standard

Answer 18

-Measures and (?) security procedures to safe gaurd card issuer, cardholder, merchant.

Question 19

Address verification system

Answer 19

compares the address on file with the card issuer to the billing addr provided by card holder.

Question 20

CARD VERIFICATION TECHNIQUE

Answer 20

numbers on back of card

Question 21

INTELLECTUAL PROPERTY

Answer 21

• WORK OF THE MIND

- owned or created by single entity

Question 22

DIGITAL RIGHTS MANAGEMENT (DRM)

Answer 22

• technologies to enforce policies for controlling access to digital media
• Prevents revenue loss due the illegal duplication

Question 23

PHISING

Answer 23

sending bogus messages supposedly from legitimate institution to pry personal info from cust