What is a population?
Consists of all the items we are interested in
What is a sample?
A subset of items chosen from the population
What is a sampling frame?
Sampling unites of a population that are individually named or numbered to form a list of
Advantages of a census?
Should give completely accurate results
Advantages of a sample?
Less expensive
Less time consuming
Less data to process
Disadvantages of a census?
Time consuming and expensive
Can not be used when testing involves destruction
Large volume of data to process
Disadvantages of a census?
Data may not be accurate
Sample may not be large enough to represent small sub-groups of the population
What is a census?
Observes or measures every member of a population
What is simple random sampling?
Where every sample of size n has an equal chance of being selected
What is systematic sampling?
The required elements are chosen at regular intervals from an ordered list
What is stratified sampling?
The population is divided into mutually exclusive strata (males, and females, for example) and a random sample is taken from each
Advantages of simple random sampling?
Disadvantages of simple random sampling?
Advantages of systematic sampling?
Disadvantages of a systematic sampling frame?
Advantages of stratified sampling?
Disadvantages of stratified sampling?
What is quota sampling?
An interviewer or researcher selects a sample that reflects the characteristics of the population
What is opportunity sampling?
Consists of taking the sample from people who are available at the time of the study and who fit the criteria
Advantages of quota sampling?
Disadvantages of quota sampling?
Advantages of opportunity sampling?
Disadvantages of opportunity sampling?
What is quantitative variables?
Numerical observations
Example: Shoe size