Chapeter 1 Flashcards

(36 cards)

1
Q

What is a population?

A

Consists of all the items we are interested in

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2
Q

What is a sample?

A

A subset of items chosen from the population

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3
Q

What is a sampling frame?

A

Sampling unites of a population that are individually named or numbered to form a list of

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4
Q

Advantages of a census?

A

Should give completely accurate results

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5
Q

Advantages of a sample?

A

Less expensive
Less time consuming
Less data to process

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6
Q

Disadvantages of a census?

A

Time consuming and expensive
Can not be used when testing involves destruction
Large volume of data to process

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7
Q

Disadvantages of a census?

A

Data may not be accurate
Sample may not be large enough to represent small sub-groups of the population

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8
Q

What is a census?

A

Observes or measures every member of a population

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9
Q

What is simple random sampling?

A

Where every sample of size n has an equal chance of being selected

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10
Q

What is systematic sampling?

A

The required elements are chosen at regular intervals from an ordered list

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11
Q

What is stratified sampling?

A

The population is divided into mutually exclusive strata (males, and females, for example) and a random sample is taken from each

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12
Q

Advantages of simple random sampling?

A
  • Free of bias
  • Easy and cheap
  • Each sampling unit has an equal chance of getting selected
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13
Q

Disadvantages of simple random sampling?

A
  • Not suitable when population size is large
  • A sampling frame is needed
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14
Q

Advantages of systematic sampling?

A
  • Quick to use
  • Suitable for large samples
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15
Q

Disadvantages of a systematic sampling frame?

A
  • A sampling frame I needed
  • Can introduce bias
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16
Q

Advantages of stratified sampling?

A
  • Sample reflects population structure
  • Guarantees proportional representation
17
Q

Disadvantages of stratified sampling?

A
  • Population must be clearly classified into distinct strata
  • Selection suffers from simple random sampling
18
Q

What is quota sampling?

A

An interviewer or researcher selects a sample that reflects the characteristics of the population

19
Q

What is opportunity sampling?

A

Consists of taking the sample from people who are available at the time of the study and who fit the criteria

20
Q

Advantages of quota sampling?

A
  • Allows a small sample to still be representative of the population
  • No sampling frame required
  • Quick, easy and inexpensive
21
Q

Disadvantages of quota sampling?

A
  • Non-random sampling can introduce bias
  • Population must be divided into groups, which can be costly or inaccurate
22
Q

Advantages of opportunity sampling?

A
  • Easy o carry out
  • Inexpensive
23
Q

Disadvantages of opportunity sampling?

A
  • Unlikely to provide a representative sample
  • Highly dependent of individual researcher
24
Q

What is quantitative variables?

A

Numerical observations

Example: Shoe size

25
What is qualitative variables?
Non-numerical observations Example: hair colour (red, blonde, brunette)
26
What is continuous data?
Can take any value e.g. can go into decimals
27
What is discrete data?
Can take only specific values e.g. whole numbers
28
Daily mean temperature?
The average hourly temperature readings during a 24-hour period
29
Daily total rainfall?
Including solid precipitation such as snow and hail, which is melted before being included Amounts less than 0.05mm are recorded as Tr
30
Daily total sunshine?
Recorded to the nearest tenth of an hour
31
Daily mean wind direction and wind speed?
In knots, averages over 24 hours from midnight to midnight. Mean wind directions are given as bearings. Categorised according to the Beaufort scale.
32
Daily maximum gust?
In knots - this is the highest instantaneous wind speed recorded. The direction from which the maximum gust was blowing is also recorded
33
Daily maximum relative humidity?
Given as a percentage of air saturation with water vapour. Relative humidities above 95% give rise to misty and foggy conditions
34
Daily mean cloud cover?
Measured in okras or eighths of the sky covered by clouds
35
Daily mean visibility?
Measured in December res. This is the greatest horizontal distance at which an object can be seen in daylight
36
Daily mean pressure?
Measured in hectopascals (ha)