What is a market?
Something that brings together buyers and sellers
Characteristics of a perfectly competitive market
Demand
A schedule showing the amount of an item that buyers can and will purchase at various price levels during a given period of time.
Non-price determinants that affect demand
True or false: Substitutes have a direct relationship w/ the other goods?
True. (Ex: if the price of airfare increases, the demand for railway travel increases).
True or false: Complimentary goods/services have a direct relationship w/ the other goods?
False, inverse relationship. (ex: If the price of peanut butter increases, the demand for jelly decreases).
Supply
A schedule showing the amount of an item that sellers can and will supply at various price levels during a given period of time.
Non-price determinants that affect supply
Elasticity of demand
The degree to which the Qd would change for a given change in price.
Formula: Ed = % ▵ Qd ÷ % ▵ price
In the formula, use the absolute value. Also, use the midpoint value.
Elasticity of demand example:
Suppose a demand schedule shows a $10 unit price corresponds to Qd of 5,000 units. A $8 unit price corresponds to Qd of 6,000 units. What is the elasticity of demand?
True or false: Demand for an item tends to be elastic at lower prices and inelastic at higher prices?
False, demand for items tends to be elastic at higher prices and inelastic at lower prices.
Factors that affect elasticity of demand:
Supply elasticity
The degree to which the Qs would change for a given change in price.
How to calculate the % increase in sales required to maintain the same revenue:
Price decline % ÷ complement of the price decrease
Ex: If you lowered the price of a product by 5% but wanted to maintain the same revenue, you would need to increase sales by: 0.05 ÷ 0.95 = 5.26%
How to calculate the % increase in sales required to increase revenue:
[ (1 + revenue increase %) - complement of the price decrease ] ÷ complement of the price decrease
Ex: If you lowered the price of a product by 5% and want to increase revenue by 8%, you need to increase sales by: [ (1.08) - 0.95 ] ÷ 0.95 = 0.137
Price system
While supply and demand curves reveal the relationship between price, supply, and demand for a specific item, consideration must be given to how prices in the overall economy are set.
Economic costs
Payments that a business must make to secure the required amount of productive resources
Capital
Capital refers to man-made resources that are used to produce other goods and services (ex: machinery).
Normal profit
The cost of obtaining and retaining entrepreneurial ability. The entreprenuer is paid for the function of organizing the business and combining the proper resources into a sellable good or service.
Economic profit
Economic profits are excess earning over and above capital expenditures and normal profit.
Input-output analysis
In a perfectly competitive economy, capital is allocated to booming industries/companies and taken away from oversaturated markets. Economists use input-output analysis to investigate the consequences of such changes in an economy. Using this technique, the economy is divided into constituent industries and among these is divided into consumers and producers. For example, constituent A might have 10 units consumed by constituent A itself and 20 units consumed by constituent B.
Short-run
A period of time where fixed costs cannot be changed but variable costs can be changed
True or false: The law of diminishing marginal returns states that as more and more variable resources are combined w/ fixed resources, there will be a point that the marginal output will begin to level off?
True
Relationship between average cost and quantity produced
Avergage total cost: Declines initially but eventually reaches a inflection point and begins to increase
Average variable cost: Declines initially but eventually reaches a inflection point and begins to increase. Reaches inflection point quicker than ATC.
Average fixed cost: Declines as output rises