What is the definition of public relations?
The values-driven management of relations between organizations and the publics that is mutually beneficial
What are the key components of public relations?
Management function, involves 2-way communication, a planned activity, and a research-based social science
What is the press agentry/publicity model?
Doing whatever it takes to get in the media, i.e. PT Barnum
What is the public information model?
Provides accurate objective to the public, i.e. government
What is the two-way asymmetrical model?
The most used type of PR, listening for selfish purposes
What is the two-way symmetrical model?
The best PR professionals use this, listening to value relationship
What is the 4 step PR process?
Research, Planning, Communication, Evaluation
What are the 5 PR job settings?
Corporate, Nonprofit/Trade Association, Government, Agency, Consultancy
What are the 4 main types of relations?
Employee relations, media relations, government relations, investor relations
Where and what did PR originate as?
Ancient Greece circa 460 B.C.E, the study of rhetoric
Give an example for Growth of Institutions?
Industrial revolution, coal miner unions
Give an example for Expansion of Democracy?
Women’s suffrage, civil right’s movement
Give an example for Improvements in Communication?
Print press, radio, television, social media
Who was the inventor of the press release?
Ivy Lee, with the Rockefeller coal miner press
Who is the father of PR?
Edward Bernays
What was the Torches of Freedom movement?
Bernays PR stunt, women protest the inhumanities of men by smoking in public, in turn liberating women’s smoking and bringing profit to tobacco companies
What does the Declaration of Principles stand for?
Our job is to make your job easier as a journalist
Why is PR successful?
Institutions feel the pressure of their constituents (bad press, unions), so they push back (PR good press), and thus the government must communicate effectively to keep up with these changes
What is logos?
appeal to reason/logic
What is pathos?
appeal to emotion/empathy
What is ethos?
appeal to ethics/credibility (most important in PR)
What is noise?
Something that interferes with the receiver
What is Maslow’s hierarchy of needs?
Physiological, Safety, Acceptance/Love, Esteem/Self-esteem, Self-actualization
What is a belief in PR?
Ones commitment to a particular idea/concept because of a personal experience or external authority
