Chapter 1

Question 0

an attempt to move an audience to accept or identify with a particular point of view
“emotional & reason”

Answer 0

Persuasion

Question 1

a form of instrumental communication relying on reasoning and proof to influence belief or behavior through the use of spoken or written messages
“pure truth”

Answer 1

argumentation

Question 2

high
involvement Peripheral Route “Gut”
(System One)
message influence or
attitude change
Low Central Route “mind”
involvement (System Two)

Answer 2

ELM (Elaboration likelihood Model)