Value Chain Analysis Objective
Executes business strategy
Business Process
A standardized set of activities that accomplish a specific task such as processing a customer’s order.
Value Chain Analysis
Views a firm as a series of business processes, each of which adds value to the product or service.
Primary Value Activities
Acquire raw materials and manufacture, deliver, market, sell, and provide after-value services.
ex. operations, marketing and sales
Support Value Activities
Support primary value operations.
ex. HR, tech development