Chapter 10: Fieldwork

Question 1

How can you boost response rates (6)?

Answer 1

1. If you have several contact attempts
2. if you use different modes of conact
3. If you use a sender who is an authority or highly trustworthy person
4. If you personalize the invitation
5. If you use incentives
6. If the survey is salient to potential respondents

Question 2

What are the 3 types of people that should pretest the survey before starting fieldwork?

Answer 2

1. Content experts - do you measure the right constructs int he best way
2. survey experts - do you have proper questions, instructions, routing and so on
3. potential respondents - do they understand your questions and can they answer them

Question 3

What is the difference between automatic login procedures and manual login procedures. Which one is preferred?

Answer 3

1. Automatic login - use a unique ID and password embedded in the URL
2. Manual login - use an ID in the URL, but requires a password

Prefrred is automatic, explained by lower effort required from the rspondent

Question 4

What is a normal response rate for a regular survey?

Answer 4

About 4 %

Question 5

What is important to remember with sending out surveys to panels?

Answer 5

Sent surveys out with regularity so respondents get it into their system to participate in a survey at a fixed time in the week