Marketing Principles
flashcards
Decks in class (14)
# Cards
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Chapter 1: Creating and Capturing Customer Value57
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Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships0
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Chapter 3: The Marketplace and Customers - Analysing the Environment0
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Chapter 4: Marketing Analytics and Artificial Intelligence - Gaining Customer Insights0
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Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers0
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Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers0
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Chapter 7: Products, Services and Brands - Offering Customer Value0
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Chapter 8: New Products - Developing and Managing Innovation0
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Chapter 9: Pricing - Capturing Customer Value0
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Chapter 10: Placement - Customer Value0
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Chapter 11: Comunicating Customer Value - Advertising and Public Relations0
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Chapter 12: Personal Selling and Sales Promotion - Creating Value in Relationships0
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Chapter 13: Direct and Digital Marketing - Interactivity and Fulfilment0
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Chapter 14: Sustainable Marketing - Social Responsibility, Ethics and Legal Compliance0
