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Advertising > Chapter 11 Executing the Creative > Flashcards

Chapter 11 Executing the Creative Flashcards

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Decks in class (13)

# Cards

The New ADV and PR

Chapter 1 Notes

Chapter 3 Notes

Advertising and Society

Legal Aspects of Adv/PR

Adv/PR Business

Consumers Use of ADV/PR

Targeting Consumers

Creative Strategy

Chapter 11 Executing the Creative

Chapter 12 Media Planning Essentials

Chapter 13 Media Planning: Newspapers, Magazines, TV, Radio

Chapter 8 Planning Advertising and Integrated Brand Promotions

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