Chapter 12 Flashcards

(25 cards)

1
Q

Define the term bottom line

A

refers to accounting profit - the profit that you actually make (total revenue - explicit costs)

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2
Q

What is a firms goal

A

Maximize profits

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3
Q

Define Total Revenue

A

The amount a firm receives from selling a good or a service.

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4
Q

Define Total Cost

A

The amount the firm spends on inputs to make the goods and services. (this includes one-time expenses alongside ongoing expenses)

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5
Q

Define Profit

A

Profit is the difference between total revenue and total cost (total rev - total cost = profit)

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6
Q

Define Fixed Costs

A

Costs that don’t depend on quantity sold, this is things like rent for the store, salaries for the workers.

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7
Q

Define Variable Costs

A

Costs that are dependent on the quantity sold. (if a firm stopped producing stuff..the VC will be zero.)

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8
Q

Define Explicit Costs

A

Money the firm ACTUALLY spends to operate

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9
Q

Define Implicit Costs

A

Represents the opportunity cost to pursuing your business

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10
Q

Define Accounting Profit

A

The amount the firm made

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11
Q

Define Economic Profit

A

The amount the firm would’ve made had they forgone another opportunity.

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12
Q

(T/F) Investors of the company care more about the Economic Profit rather than the Accounting Profit

A

True, they would much rather know about what opportunities would make them the most money.

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13
Q

Define Inputs

A

How the goods and services are made. Inputs are things like raw materials, workers, resources.

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14
Q

Define Outputs

A

The goods and services produced.

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15
Q

What is Production Function?

A

The relationship between the quantity of inputs and outputs

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16
Q

Define Marginal Product

A

The additional output produced by adding another input.

17
Q

Define Diminishing Marginal Product

A

the more additional inputs provided the less contribution each input provides.

18
Q

Define Average Product

A

Its an equation to determine how much an additional worker contributes to the production of output.

(Total output by the number of workers)

19
Q

(T/F) Costs remain the same for each additional worker despite them not generating the same production as other employees

20
Q

Define Marginal Cost

A

The costs the firm incurs by adding an additional worker

21
Q

Define Returns to Scale

A

The relationship between the quantity of output and the average cost

22
Q

Define Economies of scale

A

when a company scaling DECREASES their average costs

23
Q

Define diseconomies of scale

A

when a company scaling INCREASES their average costs

24
Q

Define constant returns to scale

A

when a company scaling neither increases or decreases their average costs

25
Define efficient scale
when a company can't lower its average cost regardless of increasing or decreasing its scale.