Chapter 13

Question 1

What are the five portions of an individual’s personal branding?

Answer 1

1. Online presence
2. Strategic work
3. Hiring landscape
4. Mentors
5. Network

Question 2

What are the steps to take in creating a professional online presence?

Answer 2

Google yourself incognito.
Clean up your social media - hide the bad or crowd it out with good content.
Link to your industry.