chapter 14

Question 1

general purpose

Answer 1

broad intent of what your speech should accomplish

Question 2

concept map

Answer 2

visual representation of the areas you can cover in your speech

Question 3

artifacts

Answer 3

objects that indicate something about values and beliefs

Question 4

likert scale questions

Answer 4

questions that provide statements and ask people to respond with their level of agreement

Question 5

semantic differential scale questions

Answer 5

questions that ask people to choose their position base don polar opposites