Chapter 14: Developing & Pricing Goods & Services

Question 1

What functions must a product’s packaging perform?

Answer 1

1. Promotion of goods inside
2. Protection
3. Attract buyer’s attention
   4.

Question 2

The best way to promote a _____ good is to make it readily available & create the proper image.

Answer 2

Convenience

Question 3

The creation of real or perceived product differences is called _____ ______.

Answer 3

Product Differentiation

Question 4

An advantage to RFID chips is they can carry more ________ than bar codes.

Answer 4

Information

Question 5

Taking a product to consumers to test is called _____ _______

Answer 5

Concept Testing

Question 6

To determine a ______ _______ marketers must carefully monitor their customer base & products are perceived.

Answer 6

Product Category