Chapter 18 Flashcards by Kailyn Skinner

Q

AIDA

A

Attention
Interest
Desire
Action

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Buffer

A

Lessens or moderates the impact of something

How well did you know this?

1

Not at all

2

3

4

5

Perfectly