Objective measurements
The measure of an entity or behaviour that, within an allowed margin of error, is consistent across instruments and observers
Variable
The object, concept, or event being measured; eg. behavioural measures, MRI, blood or saliva, self-reporting
Operational definitions
Statements that describe the procedures (or operations) and/or specific measures that are used to record observations; careful, strict and precise
Reliability
When a measure provides consistent and stable answers across multiple observations and points in time
Test-retest reliability
Be able to give tea more than once and receive the same result
Alternate-forms reliability
The first test may influence the result of the second one so have different forms
Inter-rater reliability
Multiple observers of a behaviour should come to the same conclusion
Validity
The degree to which an instrument or procedure actually measures what it claims to measure
Generalizability
The degree to which one set of results can be applied to other situations, individuals or events (study large groups (sample to population); critical evaluation of findings; beware of cases of over-generalization (“Mozart effect”))
What contributes to generalizability?
Sample time and location of study
Random sample
Every individual of a population has an equal chance of being included
Convenience sample
Samples of individuals who are the most readily available
Laboratory vs. naturalistic research
Laboratory research is generally harder to apply than naturalistic research which can be applied to people in the natural environment
Ecological validity
The degree to which the results of a laboratory study can be applied to or repeated in the natural environment
Researcher bias vs. subject bias
Researcher bias is when the researcher does something in order to change results whereas subject bias is when the subject behaves unnaturally during a study
Hawthorne effect
Term used to describe situations in which behaviour changes as a result of being observed; unnatural behaviour when you know you are being watched
Demand characteristics
Inadvertent cues given off by the experimenter or the experimental context that provide information about how participants are expected to behave (Clever Hans effect)
What was involved in the Clever Hans experiment?
Hans the horse was thought to be able to perform math questions when actually it was a response to the applause he was receiving; Hans and the questioner were isolated from any spectators; they used people other than his owner to ask the questions; Hans was tested with blinders; varied weather the questioner knew the answer to the question in advance
Social desirability responding
Research participants respond in ways that increase the chances they will be viewed favourably; can minimize through assurances of anonymous/confidential questioning
Observer expectancy effect
Researcher’s expectations can influence subject’s behaviour; eg. teacher ‘favouritism’ (children given label of having ‘extra potential’ actually improved more due to teacher’s high expectations) or ‘bright’ rats vs. ‘dull’ rats (‘bright’ labelled rats did better due to high researcher expectations/care)
Placebo effect
A measurable and experienced improvement in health and behaviour that cannot be attributable to a medication or treatment; ‘all in their head’ vs. actual physiological response (some evidence of physiological pain relief and changes in brain activation; conditioning effects such as learning associate the ‘pill’ with feeling better; nocebo effect - when those who are very worried about side effects are actually more likely to experience them)
What are the 5 techniques that reduce bias?
Anonymity, confidentiality, inform participants, single-blind study and double-blind study
Anonymity
Each individual’s responses are recorded without any name or other personal information that could link a particular individual to specific results; often makes people more likely to participate
Confidentiality
The results will only be seen by the researcher