Chapter 20

Question 1

Name 4 P’s of marketing and elaborate

Answer 1

Product: the results you will help the client achieve
Price: how much you will charge (volume discounts, seasonal, etc)
Place: where and how sessions are delivered (online, gym, bootcamps)
Promotion: Communication info to potential clients to spark interest (referral incentive, promo sales, sponsorship, social media interaction)
pull potential clients to you.. push existing to purchase more through incentives

Question 2

10 steps to success

Answer 2

1. Desired annual income
2. weekly income needed to achieve decide annual Income/ weeks. Don’t forget to add vacation
3. How many sessions need to be performed to achieve the weekly income? weekly income/# of sessions you should complete
4. What is the closing %
5. In what timeframe will new clients be acquired
6. How many potential clients need to be interacted with overall to gain clients within the timeframe
   (how many ppl based on closing %)
7. how many potential clients need to be contacted each day?
8. How many each hour
9. ask member for his/ her contact info
10. follow up

Question 3

Communication and structured selling techniques are the key foundations for every successful trainer

Answer 3

The

Question 4

Benefits of being an independent contractor

Answer 4

In control of market and business practices

No overhead

Question 5

Drawbacks of being an independent contractor

Answer 5

business and marketing not being supported by club

Club may take a % of fees

Question 6

What are most decisions based on

Answer 6

Emotions

Question 7

Sharing info about your client without consent violates which NASM BOC Rule

Answer 7

confidentiality

Question 8

Are you required to get liability insurance

Answer 8

yes

Question 9

How many CME must a trainer complete for recertification

Answer 9

2.0 or 20 hrs

Question 10

How many years until recert must be done

Answer 10

every 2 years

Question 11

6 guidelines for uncompromising customer service

Answer 11

1. Take every opp to meet and get to know all potential clients
2. Represent a positive image and high level of professionalism every minute of the day
3. Never give the impression that any question is inconvenient, unnecessary, or unintelligent
4. Express ideas well thru verbal communication, vocal tonality, and body language
5. Obsess on opportunities to create moments that strengthen professional relationships
6. Take ownership of complaints.