Chapter 21 - Communication☀️

Question 1

What is communication?

Answer 1

The transfer of information, views and ideas from one person to another

Question 2

What is a ‘PRO’?

Answer 2

Public Relations Officer - Responsible for communication between the firm and the public

Question 3

What are the objectives of communication?

Answer 3

Must be:

• Received
• Understood
• Accepted
• Receiver must take Action

Question 4

What are the TYPES of communication? (2)

Answer 4

• Internal: Communication that takes place inside a firm or organisation e.g. Intercom and Noticeboards
• External: Communication that takes place outside that organisation e.g. Between suppliers, customers e.g. Fax, Letter

Question 5

What are the FORMS of communication? (3)

Answer 5

• Oral e.g. Face to face, telephone, meetings, radio
• Written e.g. Letters, email, memos
• Visual e.g. Television, PowerPoints, charts and graphs

Question 6

What are the advantages and disadvantages of oral communication?

Answer 6

Adv: Mistakes and misunderstandings can be corrected immediately
Dis: Often no record or oral communication

Question 7

What are the advantages and disadvantages of written communication?

Answer 7

Adv: Permanent record of communication
Dis: May take longer to get feedback e.g. By Post

Question 8

What are the advantages and disadvantages of visual communication?

Answer 8

Adv: Tends and comparisons can easily be made
Dis: Usually had to be with some other form communication

Question 9

What should we consider when choosing a method of communication?

Answer 9

1. Cost
2. Destination (Internal or External?)
3. Record (Do we need a copy for our records?)

Question 10

What are the benefits of effective communication?

Answer 10

1. The organisation will be more successful because enquires, orders, invoices and complaints are dealt with quickly.
2. Workers will be happier because they feel that they are part of the organisation which will lead them to work harder.

Question 11

What Irish companies are involved in communication?

Answer 11

1. An Post
2. Eir
3. RTÉ