Naturalistic observation
Best for observing behaviour
Observer bias
Experimenters being too involved affecting their results
Survey
Best for gathering data
Placebo effect
Ron Weasley, you expect something to happen so you make it happen
Independent variable
Stays the same, needs to be able to be controlled
Dependent variable
What is measured, what is changed
Wilhelm Wundt
The conscious experience
Functionalism
How mental activities helped and organism fit into its environment
Frued
Unconscious mind control feelings and urges we are not aware of
James Q Wilson
Broken window theory
Norman Triplett
Performance enhanced in the presence of others
Sherif, autokenitic
People’s judgments are influenced by people around them
Independence
People who don’t conform
Social facilitation
Improvement of performance, pool example
Social loafing
The reduction of individual effort in a group task
Proximity, Leon bestender
Comparing ourselves to others to make us feel better
Machiavellian
Manipulative and uncaring
