When taking an exam:
it’s always easier to start with the easier questions and then go back and do the more difficult ones (that way you don’t run out of time to get the exam done by doing the difficult ones first)
Competitive market
A. Market in which there are many buyers and sellers of the same good or service.
B. **Key Feature: No individual’s actions have a noticeable effect on the price at which a good or service is sold.
Supply and Demand Model
describes a competitive market’s behavior
5 Elements of Supply and Demand Model
Demand schedule
Shows how much of a good/service consumers will want to buy at different prices
Example in book: Purchase of cotton by the lb
Demand schedule shows that as price of cotton /lb increases, the “quantity demanded” or actual amount consumers are willing to buy at some specific price, falls.
Demand Curve
shows the graphical representation of the demand schedule (the relationship between quantity demanded and price) **Almost always slopes downward: a higher price reduces the quantity demanded.
“Law” of Demand
A higher price for a good/service, other things equal, leads people to demand a smaller quantity of that good/service.
5 principle factors that Shift the Demand Curve
Change in:
Substitutes
Complements
Change in income
Changes in tastes
People have certain preferences or tastes in what they consume and these tastes change; tastes influenced by marketing and advertising
Changes in # of consumers
2. decreases when pop. decreases
5 principle factors that affect the supply curve
Changes in:
Change in input price
An input is any good/service used to produce another good/service.
An increase in input price makes final price increase
Change in price of related good/service
Change in technology
Supply usually increases if technology improves
Change in expectations
An increase in the anticipated future price of a good/service reduces supply today and vice versa
Change in number of producers
supply increases when # of producers increases
Equilibrium price
every buyer willing to pay that price finds a seller willing to sell at that price
surplus
an excess of supply of a good/service
shortage
an excess demand for a good/service
simultaneous shifts in supply/demand