Sensation
Describes how our sense pick up information from the environment and translate them into messages our brain can comprehend
Perception
The process of assigning meaning to information we receive from our senses.
What are the steps in the perception process?
Choosing which data we will attention
factors of selection
Arranging data in a meaningful way
types of schemas
Punctuation
The determination of causes and effects in a series of interactions
Attaching meaning to sense data
Relational Satifaction
A behaviour can seem positive or negative based on the type of relationship you have with the other person.
Expectation
You interpret other’s behaviours as positive or negative based on how you expect them to act.
Personal Experience
What meanings similar events have
The process by which communicators influence one another’s perceptions
Narratives
Stories we use to describe our personal world
Influences on perception
Physiological Influences
Standpoint Theory
A theory that describes how a person’s position in the world shapes their view of society in general and of specific individuals.
Power Distance
The degree to which memebrs of a society accept and unequal distribution of power
uncertainty avoidance
The degree to which members of a culture feel threatened by or uncomfortable in ambiguous situations and how my they try to avoid them.
Acheivement Culture
Societies that place a high value on material success and a focus on the task at hand
Nurturing Culture
Societies that regard the support of relationship as an especially important goal
Attribution
The process of attaching meaning to behaviour
Characteristics of Stereotypes
Primary Effect
Our tendency to pay attention to and remember things that happened first in a sequence