15 Factors to consider in the external environment
C - Commercial issues (competition and u\w cycle)
R - Regulation
E - Environmental issues
A - Accounting standards
T - Tax
E - Economic issues (interest r., inflation, growth, exchange r.)
G - Governance R - Risk management requirements E - Experience overseas A - Adequate capital / solvency T - Trends in demographics
L - Lifestyle considerations I - Institutional structure (mutual or proprietary) S - Social trends T - Technology S - State benefits
Underwriting cycle
Profitability in the various insurance classes tends to go in cycles driven by market forces of supply and demand.
When business is profitable, more insurers enter the market.
PREMIUMS REDUCE as insurers compete for market share.
This leads to reduced profits or solvency problems.
The position may be accentuated by catastrophes or by the economic climate.
At the bottom of the cycle, insurers leave that market,
or reduce their involvement in the classes concerned.
Eventually PREMIUMS INCREASE to cover the losses incurred.
Tax
Accounting
Adequacy of Capital
Demographic trends
Risk Management requirements
Will need to consider the operational and business risk for this product
State benefits
Corporate Governance
Will need to consider whether this product changes the corporate governance of the company
Past failure of insurer may lead to much lower take up of insurance products (lack of confidence)
Economic Outlook – Recession impact
Technology
Lifestyle considerations
Environmental issues
Will need to be considered in order to not hamper the selling of these 2 products
Experience abroad
Need to consider the international market to see if product enhancements could be used in the two products
Social trends