Perception
the process of interpreting the messages of our senses to provide order and meaning to the environment.
Components of Perception
The perceiver, The target and the situation
Perceptual defence
= the tendency for the perceptual system to defend the perceiver against unpleasant emotions
- the perceiver’s experience, needs, and emotions can affect their perceptions of a target
The Target
The Situation (situational context)
adds information about the target
Fast vs. Slow Thinking…
Type II thinking: Happens quickly, outside of our awareness, efficient, Implicit biases (also called unconscious biases, nonconscious biases)
Social Identity Theory (Self-Categorization)
a theory that states that people form perceptions of themselves based on their personal characteristics and memberships in social categories.
What is our self composed of?
a personal identity (interests, abilities, and traits) and
a social identity (based on our perception that we belong to various social groups, such as our gender, nationality, religion, occupation…)
prototypes
a member of a category that embodies the most typical attributes of that category
Common Perceptual Biases/Errors…
Implicit personality theories
personal theories that people have about which personality characteristics go together
Example: Expecting hardworking people to also be honest or believing that people with average intelligence tend to be friendly.
Stereotyping
the tendency to generalize about people in a certain social category and ignore variations among them (Favorable and Unfavorable)
Consequences of Stereotyping
Can result in unfairness for individuals
* fewer opportunities
* unfair allocation of resources (e.g., money)
* can negatively affect how we treat individuals (may lead to self-fulfilling prophecies), etc.
Stereotyping can interfere with
Perceptual Constancy
The tendency to perceive a target the same way over time or across situations
Perceptual Consistency
The tendency to select, ignore, and distort cues to create a consistent and homogeneous image of the target, often distorting contradictory cues to fit the existing image.