Chapter 4

Question 1

Broker

Answer 1

facilitate the deals don’t own the wine

Question 2

Distributor

Answer 2

Buys the wine
Has a broad portfolio (thousands)
Sells to range of retailers

Question 3

What is a joint venture?

Answer 3

Partnership between two brands or companies to produce and sell wine

Examples:
Opus one (Mondavi and Rothschild)
Alma viva in chile (Chateau mouton Rothschild and concha y toro)
Locations (Dave phinney and aveniu brands bought by gallo)