A method of generating ideas for speech topics by free association of words and ideas.
Brainstorming
The subject of a speech
Topic
What a speaker wants the audience to remember after it has forgotten everything else in a speech.
Residual message
A one-sentence statement that sums up or encapsulates the major ideas of a speech.
Central idea
A single infinitive phrase that states precisely what a speaker hopes to accomplish in his or her speech.
Specific purpose
The broad goal of a speech
General purpose