Chapter 4: Communication Audits

Question 0

What do they do?

Answer 0

• Diagnostic tool; provides feedback for organization

* Evaluate effectiveness of the existing communication programs and products

Question 1

What are they?

Answer 1

• Evaluation of the company’s communication program
• Review of the work of entire organization/specific department/sub-divisions
• External/Internal perspective

Question 2

Message Quality

Answer 2

• Clear, consistent messages

* No discrepancies between the message the organization wants to send and the message actually being sent

Question 3

Message Delivery

Answer 3

• Appropriate, effective way of sending the message
• Delivered in timely manner
• Reach the target audience

Question 4

What are the four areas a communication audit should address?

Answer 4

• Message Delivery
• Message Quality
• Relationship Quality
• Audience Communication

Question 5

Relationship Quality

Answer 5

• Employees support and understand the messages of the company
• Open lines of communication

Question 6

Audience communication

Answer 6

How audience interprets the organization’s message

Question 7

Executive Summary

Answer 7

2-3 pg. summary of contents of the entire report

Question 8

Audit Diary

Answer 8

1 pg. description of activities throughout the time the audit took place