chapter 57

Question 1

what are the 2 types of promotion

Answer 1

above the line and below the line.

above- media is used where there are no direct contact with the potential consumer

below- media is used where the business can direclty contact the potential consumer

Question 2

examples of promotion strategies

Answer 2

• tv
• commercial radio
• magazines
• cinema
• newspapers
• billboards
• sponsorship
• merchandise
• packaging

Question 3

what is sales promotion

Answer 3

things that encourage you to buy more e.g.
buy 3 for 2
donations to charity
loyalty points

Question 4

what factors affect the method of promotion

Answer 4

• the business size, location and budget
• customer
• the marketing strategy
• ## product stage in PLC