Chapter 6

Question 1

What are the advantages of questionnaires?

Answer 1

1. Efficiency
2. Large sample size
3. Cheap costs
4. Assured confidentiality
5. Sampling of many topics
6. Permanent original copy of the responses

Question 2

What are the two options for making a good questionnaire?

Answer 2

1. Designing an original questionnaire

2. Using a standardized one developed by others

Question 3

What are important steps for designing a questionnaire?

Answer 3

1. Develop a focus
2. Choose questions for each topic area
   
   • Scope, specificity, wording, relevance
3. Choose an appropriate response format
4. Use companion responses
5. Prepare simple instructions and a cover letter
6. Order the questions
7. Pre-test the questions
8. Be realistic about the response time (15-45min)
9. Present an attractive product

Question 4

What are important things for the distribution of the questionnaire?

Answer 4

It should reach all employees at about the same time. And it should motivate the employees to respond.

Question 5

Two ways to collect the questionnaires?

Answer 5

1. Put a box clearly labelled audit in an area

2. Or each employee mails his or her responses directly to the auditor’s office.

Question 6

An questionnaire can be analyzed in the following ways:

Answer 6

1. Frequency distribution for each question
2. Means and ranks
3. Differences between actual means
4. Correlations
5. Statistical comparisons (ANOVA)
6. Themes from open-ended questions