The “What”
Essence
What is a technique to find the real problem?
Abstraction
Why is getting the essence so important?
Exists regardless of the technology implemented
Will help solve the right problem
Avoid reimplementing outmoded technology
Avoid trendy solutions
How to get from what/now to what/future
Innovation Systematic thinking Organizational goals and values Personas Challenging constraints
Something you are willing to pay for
Personal value
What are the factors of value?
Reward
Penalty
Cost
Virtual character that substitutes for the human user
Persona
T/F Create personas to represent everything the stakeholders want
F
Ways to generate new ideas
Innovation workshops
Brainstorming
What is the goal of brainstorming?
Be imaginative and generate as many ideas as possible