Define Decision Making.
The conscious process of making choices among alternatives with the intention of moving towards some desired state of affairs.
Define rational choice paradigm.
During decision making when people use logic and all of the available information to choose the alternative with the highest value.
Define subjective expected utility (SEU).
The probability (expectancy) of satisfaction (utility) resulting from choosing a specific alternative in a decision.
What are the 2 pieces of information that all rational choice decisions rely on?
Rational choice decision-making process.
What is the most important step in decision making?
Identifying problems and opportunities.
-Problems are conclusions that we form from ambiguous and conflicting information.
List the problems with problem identification…
Define bounded rationality.
The view that people are bounded in their decision-making capabilities, including having access to limited information, limited information processing and tendency towards satisfying rather than maximising when making choices.
What’s the problem with goals?
Organisational goals are often ambiguous or in conflict with each other.
What are the problems with information processing?
Define implicit favourite.
A preferred alternative that the decision maker uses repeatedly as a comparison with other choices.
Define heuristic.
Enabling a person to discover or learn something for themselves.
Explain Anchor and adjustment heuristic.
We are influence by an initial anchor point and do not sufficiently move away from that point as new information is provided.
Explain Availability heuristic.
The tendency to estimate the probability of something occurring by how easily we can recall those events.
*we recall emotional events more clearly.
Explain Representativeness heuristic.
We pay more attention to whether something resembles something else than t more precise statistics about its probability.
Define Satisficing.
Selecting an alternative that is satisfactory or ‘good enough’, rather than the alternative with the highest value (maximisation).
What do people Satisfice?
How do Emotions affect the evaluation of alternatives?
Define intuition.
The ability to recognise when a problem/opportunity exists and to select the best course of action without conscious reasoning.
What are some strategies we could use to make choices more effectively?
Define escalation of commitment.
the tendency to repeat an apparently bad decision or allocate more resources to a failing course of action.
Explain the Self-Justification effect.
Appearing to be rational and competent while making a decision to convey a positive public image.
Explain the Self-Enhancement effect.
People feel better about themselves regarding things that are important to them.
-This supports a positive self-concept but it also increases the risk to escalation to commitment.
Define Prospect theory effect.
A natural tendency to feel more dissatisfaction from losing a particular amount than satisfaction from gaining an equal amount.