Chapter 9

Question 1

T or F

lighting defines a store’s brand image

Answer 1

T

Question 2

T or F

“Green” lighting enhances brand image

Answer 2

T

Retailers should be eco-friendly whenever possible

Question 3

Lighting technology

Answer 3

changes constantly

-specialists can help provide atmosphere, safety and security

Question 4

Lighting functions

Answer 4

• Ambient lighting (general)
• Accent lighting (specific focal point)
• Task lighting (illuminating work areas)

Question 5

Lighting systems

Answer 5

• fluorescent (best for ambient/cheap)
• incandescent (best for accent and task)
• halogen (another type of incandescent; more efficient)
• led (best in the industry- doesn’t burn out or get hot)

Question 6

two important trends

Answer 6

cmg predicts that shoppers look for soothing and spiritual surroundings as a result of the “digital age”
Envirosell predicts that older generations will soon have trouble seeing gradations in colour

Question 7

Define the term Lamp

Answer 7

• a single light bulb

- a complete lighting fixture that has a bulb, power source, base, and a shade