Inbox Magic
How to Write Emails that Make More Money
Email is the number ___ way to get things sold online
one
Campaign [email]
a series of emails that are sent over time for one specific promotional purpose
Broadcast [email]
an email sent to everyone on your list for one particular intended purpose
Three Core Email Types
- Campaign sequences you can send live
- Automated campaign sequences
- Broadcast one-off emails
- Automated campaign sequences
Email Type 1: “Live Campaign Sequences”
- Campaign sequences that are live might be used for a product launch
- You might have to write 10 ~ 20 days’ worth of emails in any given product launch sequence
- Live nature enables you to respond to emails and make timely references to current events
- Small ticket product ($47 ~ 97)
- Promo emails are sent without JV endorsements
- Meter movers: used for increasing engagement
Email Type 2: Automated Campaign Sequences
- All of the messages are preloaded
- An on boarding sequence (a series of emails that you write that introduces people to your way of thinking, into your worldview, and helps them get to know, like, and trust you)
- Pre-event autoresponder sequence (aka the “tractor beam” sequence -> it draws prospects toward you; e.g., 4-7 email pre-event autoresponder sequence leading up to a webinar)
- Post event autoresponder sequence (aka the “pattern buffer” sequence; directed toward the email subscribers who, for some reason, didn’t attend the webinar/ event or buy the thing you were selling)
- The pattern buffer sequence either steers them to a replay of the webinar or another piece of content in another format
- Post sale autoresponder sequence (crafted to solidify the sale to remind them of why they bought the product or service they purchased; to encourage them to use the product or service they purchased because of the benefits; to prevent them from asking for a refund)
- Post sale autoresponder sequences referred to as “automated retention machines” (recommended to be written for each product that is sold)
Email Type 3: “One-off” Broadcast Emails
SERMON
SERMON
SOCIAL EQUITY REFILL MACHINE OF NICENESS
What on earth am I talking about? The S.E.R.M.O.N. is a series of emails that are sent out with no intention to get them to sign up for any new list. No intention to get them to sign up for a webinar. No intention to get them to buy anything. These are emails that just spread good will, that give them something free.
21 Keys to Persuasive Autoresponders and E-mails [1/3]
- Use E-mail Marketing to Build Permission-Based Lists.
- Use a Reputable Email Delivery Service
- Give Web Visitors Reasons To Opt-In, And Set Their Expectations Properly
- Avoid Spam Complaints with Frequent, Consistent Mailings
- Use Autoresponders as Robotic Sales Agents
- Give People an Unusually Great Reason To Opt- In.
- Give People Great Reasons to Stay On Your List
21 Keys to Persuasive Autoresponders and E-mails [2/3]
- Ask for a “Sale” in Every Email
- Craft a Powerful Signature File for All E-mails
- Use Broadcast E-mails for Promotions
- Know Your Most Wanted Response [MWR]
- Use only One MWR per Email
- Craft Subject Lines Using the PAC Formula
- Start Each E-mail with Undeniable, Confirmable Truth
21 Keys to Persuasive Autoresponders and E-mails [3/3]
- Use Headline Techniques, but Not Headline Formatting
- Put the Main Benefit in the Lead, with a Link
- Use a PS That Summarizes the Main Benefit and Provides a Link
- Place a Minimum of 3 Links to Your Call to Action in the E-mail Body
- Send Short E-mails That Create Zeigarnik Effect
- Send Emails That Look Like They Were Sent by a Friend
- Always Honor Unsubscribe Requests
1: Use E-mail Marketing to Build Permission-Based Lists.
Prospects who give you permission to market to them are most likely to buy. Honor (and widen) the circle of permission.
2: Use a Reputable Email Delivery Service.
If your email doesn’t get delivered, you won’t make any sales; getting it delivered is a full-time job.
3: Give Web Visitors Reasons To Opt-In, And Set Their Expectations Properly.
You must offer some sort of premium to entice visitors to give up their names and e-mail addresses.
4: Avoid Spam Complaints with Frequent, Consistent Mailings.
Surprising as it sounds, mailing more often can reduce spam complaints.
5: Use Autoresponders as Robotic Sales Agents.
A sequence of contacts is a powerful way of delivering your sales message.
6: Give People an Unusually Great Reason To Opt- In.
Work harder than other marketers to create Lead Magnets of Unusual Value.
7: Give People Great Reasons to Stay On Your List.
Don’t take it for granted that anybody is interested in reading your next email. Give them a reason to want to read it.
8: Ask for a “Sale” in Every Email.
Treat each email like a miniature sales letter; just be clear what the call to action is for that particular e-mail. Get them in the habit of clicking on your links!
9: Craft a Powerful Signature File for All E-mails.
This is a powerful action device. Don’t forget it.
10: Use Broadcast E-mails for Promotions.
Broadcasts are great for promotions and launch sequences (time-bound offers).
11: Know Your Most Wanted Response
If you don’t know it, how can you elicit the desired behavior?
12: Use Only One MWR Per Email.
The confused mind never buys.
