Supervisory Person
FINRA mandates that member firms must select a person to have overall responsibility for internal supervision of the firm, as well as ensuring compliance w/ laws and regs. The selected person must:
- Delegate authority & responsibilities to qualified principals or employees
- Establish supervisory procedures and determine whether delegated tasks are being properly executed.
Regulatory element vs firm element
Both forms of continuing education that apply to all registered personnel.
Regulatory element: Must be done 2 years after you take Series 87 and then every 3 years after that as long as you maintain the registration.
Firm element: training that consists of the review of applicable rules and regs, ethics, and professional responsibility.
Categories of communication between member firms (and their employees) and the public:
Correspondence
Any written or electronic messages sent by a member firm to 25 or fewer retail investors within a 30 day calendar period. The 25 investors includes both existing and prospective clients. Firms are required to train their employees regarding correspondence, and after training must implement a surveillance group to oversee correspondence. Member firms must also have written procedures regarding incoming correspondence.
Institutional communication
Any type of written or electronic communication that’s distributed or made ONLY to institutional investors. Member firms must have policies and procedures in place surrounding institutional communications and these must ensure that these communications aren’t forwarded to retail investors (ex: putting a line in that says “for institutional investors only”). Employees must be trained on institutional communications and the firm must keep records of the training.
FINRA definition of institutional investor
Retail communication
Any written or electronic communication that’s distributed or made available to more than 25 investors with a 30 calendar day period. Retail communications may be required to be preapproved by a Supervisory Analyst, who has a Series 16 registration. If a product/service is being promoted in retail communications, pre-approval is required. Certain forms of retail communications must be approved by supervisors who have specific registrations.
True or false: Public appearances require the preapproval by a principal of the firm or filing w/ FINRA?
False
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True or false: If a RR uses a powerpoint presentation and the audience consists of 26 people, this is considered correspondence?
False, retail communication because it’s > 25 people
True or false: Correspondence, institutional communications, and retail communications must be supervised and monitored by a firm and approved by a principal prior to use?
False. Correspondence and institutional communications must be supervised/monitored by the firm but DO NOT need to be approved by a principal prior to use. On the other hand, retail communications must be approved by a qualified approval either before the communication is released to the public OR before it’s filed w/ FINRA- whichever comes first.
True or false: Firms should review incoming electronic correspondence being delivered to employees prior to delivering it to employees?
True. However, mail cannot be opened by the firm.
True or false: A sufficiently trained non-registered person is allowed to review correspondence?
True
True or false: FINRA requires firms to preapprove every piece of incoming correspondence?
False, , FINRA permits firms to sample or spot-check these communications or use other technology-based tools (e.g., keyword searches) to assure compliance with both FINRA and firm rules. Although firms may elect to review only a sample of their registered representatives’ correspondence, a copy of all correspondence must be retained.
Circumstances where retail communications don’t require preapproval:
FINRA filing of retail communications
Depending on the content of the retail communication, some types are required to be filed with FINRA 10 business days prior to their first use, while other types are required to be filed within 10 business days of their first use. For the first year as a FINRA member, a new brokerage firm is required to
file with FINRA all broadly disseminated retail communications 10 business days prior to their first use. The term broadly disseminated is meant to indicate that the materials have been created for generally accessible
websites, the print media, or television or radio. FINRA may also require any firm that has had disciplinary issues to file some or all of its communications 10 business days prior to use
Additional forms of retail communication that must be filed w/ FINRA at least 10 days prior to their first use pertain to the following products:
Forms of retail communications that must be filed w/ FINRA within 10 days of their first use pertain to:
True or fasle: If a BD has previously filed a draft or storyboard of a TV or video retail communication pursuant to a filing requirement, it must also file the final filmed version within 10 days of first use or broadcast?
True
True or false: With each filing regarding a retail communication that’s made to FINRA, a member firm is required to provide the name, title, and Central Registration Depository (CRD) number of the registered principal who approved the retail communication along with the date on which the approval was given?
True
Communications that are not required to be filed w/ FINRA:
Communication may not predict or project performance or imply that past performance will reoccur. However, firms are permitted to utilize:
Can retail communications include comparisons between investments or services?
Yes, as long as all material differences between them, including investment objectives, costs and expenses, liquidity, safety, guarantees or insurance, fluctuation of principal or return, and tax features.
True or false: Retail communications do not need to include the member firm’s name?
False, ALL retail communications and correspondence must contain the name of the member firm that’s sponsoring the material. If the firm has an alias that must be included as well. For blind recurinting ads, the firm’s name is not required to be included.
True or false: In retail communications and correspondence, unless income is free from all applicable taxes, any references to tax-free or tax-exempt income must indicate which income taxes apply?
True. Retail communications CANNOT describe income or investment returns as tax-free/tax-exempt if the tax liability is merely deferred.