Class 1

Question 1

Marketing

Answer 1

Marketing is the process of communicating the value of a product, service, or experience to customers for the purpose of selling that product, service or experience.

Question 2

Digital Marketing

Answer 2

Digital marketing that makes use of electronic devices such as computers, tablets, smart phones, digital billboards, and game consoles to engage with consumers and other business partners

Question 3

What is the advantage of digital marketing over traditional marketing? (3)

Answer 3

1. Target
2. Track
3. Tweak

Question 4

Brand Experience

Answer 4

Describes the total impression of a potential consumer of a brand.

Question 5

ROI

Answer 5

• Return on investment
• Companies want to see an increase in the bottom line and need to know the marketing activities they are spending money on will pay off in the long run.

Question 6

A/B testing

Answer 6

comparing two versions of the same thing