Discovered by…
Ivan Pavlov and his dogs in 1927
Drool at sound of tuning fork
Classical conditioning
Sensitizing to unusual stimulus. Must trigger a reflexive response!!
Environment Acting First!!-» REFLEX!!
Neutral stimulus (NS)
First means nothing to them.
Wendy’s
Unconditioned stimulus (UCS)
Any stimulus that triggers a reflex or response
Burger
Unconditioned response (UCR)
Reflex to UCS
Puke
Conditioned stimulus (CS)
Formerly neutral, now triggers that reflex or response
Wendy’s
Conditioned response (CR)
The learned response!
Don’t eat burgers or anything from Wendy’s
SICK!
Formula
NS+UCS= UCR
CS=CR