Coca Cola case study

Question 1

Define global marketing

Answer 1

Global marketing is the whole process of planning , producing, placing and promoting a company’s products in a worldwide market.

Question 2

Define Glocalisation

Question 3

When and what was Coca Cola’s ‘one brand’ marketing campaign?

Answer 3

‘Taste the feeling campaign’ in 2016
They collaborated with famous DJ Avicii to create a song to go along with the campaign. The song was adapted into various different languages, for example on the 4th of May 2017, Greek band ‘Onirama’ released a greek version of the song.